Published by Venture Beat
By Jolie O’Dell
The promise of social checkins has always been that they’ll make money by revealing to marketers where you are and when you want to buy stuff. Payments startup Square thinks it can do ya one better: telling marketers where you already bought stuff and where you’re likely to want to buy more in the future.
In a chat with The Verge, Square discovery chief Ajit Varma said, “We can tell you that people who like X might also like Y, and it’s a true representation of what you’ve bought.”