Published by Mashable
As creatives, we might imagine investors to be souless suits behind Excel spreadsheets who do little more than sign checks — but that’s far from true. Increasingly, VCs are people who used to be entrepreneurs (Kevin Rose, Mark Suster, Josh Kopelman). Many startup founders actually prefer to take money from someone who has been in the trenches. You might spend most of your time competing for funding — trying to stand out from the multitude of startups hoping to raise a round — but don’t forget that for VCs, they must compete for the best startups as well. One way they do that is through value-add, or offering additional services to their portfolio companies. Atlas Ventures VC Dustin Dolginow says these services are no longer “above and beyond” — they’re crucial.
“Capital is a crappy differentiator,” Dolginow says.